"Marketing" Your Body-Worn Camera Program to the Community

Community engagement is a vital component of launching a successful police body-worn camera program. Seeking community feedback and "marketing" the implementation of the cameras provides many benefits for police-community relations. The Rockford (IL) Police Department is one of several departments across the country that have taken a unique approach to "marketing" their BWC program. Ensure you click on the associated story link in the main article.